Al Khayyat Investments

“AKI’s compass has always been toward Brand Building, through implementing successful European concepts locally; AKI transformed the Curver brand’s consumer responsiveness in the UAE to primary grades!”

Antoine Nassif, Export Manager Middle East & Africa, Curver Ltd.
healthcare

Operating under the name Client Concept, Al Khayyat Investments' Consumer division represents renowned international brands in the Middle East.  Its business has tripled over the last five years.

In long-term partnerships, we build market share through the work of dedicated and professional teams focussed on four categories: FMCG, Household, Beauty, and Consumer Electronics. Established as an autonomous business unit in 1996, the Client Concept division is now a leading FMCG distributor in the UAE.

TRADE COVERAGE AND MARKET EXECUTION

At the heart of this success has been the application of a contemporary global Brand-building model.

We employ sophisticated warehousing, logistics and stock management to build a dynamic business for our partners across all retail and wholesale sectors.

We are closely involved in implementing high visibility displays at point-of-sale, and the management of category, range and price, throughout the UAE market.


A 'GO-TO-MARKET' ORGANISATION

We align objectives with partners, with a transparent approach that offers a clear picture of our structure, strategy and market investments.

Market share is identified as a key indicator of success and we take a proactive approach to business challenges.

Brand equity is built by investing for growth.

We support 360° activation and the execution of planograms and category management.

Sustained performance that maintains leading market positions is our constant focus.

We invest in our people, looking for those with a strong entrepreneurial drive, and give them full training support.

As a result, staff turnover is low, and morale high, and this is enhanced by a performance-related reward system.

The Client Concept division has a highly competitive mindset, with a never-give-up attitude at its heart.

We negotiate aggressively on behalf of our brands and constantly seek new opportunities to extend brands and stretch channels.

 

Our Client Concept partners...

prev next