The FMCG Division is the largest within Client Concept and has
grown annually at an average of over 30% in the past 5 years,
driven by aggressive organic growth and new business
Our professional team of over 100 managers, sales executives,
van salesmen and merchandisers call directly on over 6,500 outlets
per month. We reach every channel from the largest hypermarkets to
the smallest "baqala" in remote parts of the Emirates. Duty Free
outlets, Petrol stations, Pharmacies and F&B outlets are also
extremely important channels.
We have close contact with all leading retailers and work in
partnership with them, building annual plans designed to drive
growth through our sales teams, who are all financially
incentivised to exceed expectations.
We are proud of our in-market execution and challenge any of our
competitors to match our core strength and competence. Over the
past 3 years we have received the following awards from
clients: Durex: Outstanding Sales Award, 2009 + 2010;
Bic: Value in Action - MEA Teamwork Award, 2009; GSK Sales
Performance, 2008 and Best Practice - Category Management -Best
Merchandising Award, 2011.
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