Alphamed Pharma, the fastest-growing pharmaceutical distributor
in the region, handles speciality products, prescription drugs, OTC
and skincare products.
Alphamed Pharma Gallery
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The founding business of what has become Al Khayyat Investments,
Alphamed was established in 1982 and is responsible for the sale
and distribution of many of the world's leading brands of
pharmaceutical and related products to both private and
institutional channels. Sales in the past 7 years have increased
SALES & DISTRIBUTION, PRIVATE MARKET
In this sector, in addition to links with our sister company
chain of Bin Sina pharmacies, which alone has 15% of the UAE
market, our key account management has strong relationships with
all the country's chain and individual pharmacies.
Our sales force operates an automated online ordering system,
integrated with our rapid distribution capability, to bring
delivery lead times to under 12 hours.
We closely audit our partner brands' performance in terms of
in-store positions and the success of promotional
campaigns. We also monitor the overall market for
pricing and product-positioning, and for availability and
visibility. This ensures we identify opportunities for our partners
or source new manufacturers to fill gaps in the market.
SALES & DISTRIBUTION, INSTITUTIONAL MARKET
We maintain an excellent rapport with key decision-makers,
opinion leaders and key accounts. This facilitates our
relations with Governmental and Institutional bodies.
In Regulatory matters, we have close understanding of
registration and approval procedures, and effective relationships
with Ministry of Health and regulatory authorities, which ensures
that our partners' products are registered in the UAE market on
Our extensive experience in the wider Middle East region enables
us to develop our partners' businesses with integrated programmes
of support in this dynamic market.
We locate Management Co-ordination, Marketing, Regulatory and
Logistics functions in Dubai, from where a network of class A local
distributors covering over 7,000 outlets across the region is
managed. Each local market has its own Field Sales Team.
We have strong links with Health Authorities in the various
countries, an outstanding record in Registration across the region,
and an intimate understanding of the Middle East consumer.