We are committed to behaving in an ethical and responsible way
that contributes to the wellbeing of society at large. Apart
from the fact that many of our businesses - in healthcare, fitness
and pest control, for example - promote the health of the
community, we also undertake programmes pro bono.
BLOOD DONATION: BIN SINA
In December 2011, the Ministry of Health in the UAE, represented
by the Sharjah based Blood Transfusion and Research Center, and Bin
Sina Pharmacy Group, the leading pharmacy chain in the UAE,
launched a nation-wide campaign to promote blood
Running over a period of three weeks, the initiative had two
main purposes, said Dr. Amin Al Amiri, of the UAE Ministry of
Health: "First, to raise awareness of blood donation benefits to
both the donor and recipient, and second, to urge the UAE community
to participate in such campaigns."
The campaign, supported by radio and outdoor advertising, and
in-store displays, targeted visitors to Deira City Centre, Mirdif
City Centre and Dubai Festival Centre. The three malls allocated
specialized booths for blood donation, operated by specialists from
the Sharjah Blood Transfusion and Research Centre, providing a
world-class service with very stringent health measures.
Dr. Saleema Shurrab, General Manager of Bin Sina Pharmacy Group
in the UAE, said: "Choosing Bin Sina for this campaign clearly
indicates the MoH's trust in us. As well as providing blood for
transfusions, this campaign contributes to the prevention of many
diseases among donors, such as heart disease and brain stroke, as
it helps in activating the bone marrow to produce new blood cells
for the people who participate in it."
UAE PLANTATION WEEK: GULF
LANDSCAPING & IRRIGATION SERVICES
All of GLIS's business activities promote green living and an
eco-friendly approach to the environment, as a matter of course.
As a part of this approach, for the last several years, GLIS
has participated in Dubai Municipality's activities during the
annual UAE Plantation Weeks, when we contribute plants, and
demonstrate to the public how best to plant them.
SUPPORTING CHILDREN'S CHARITY
"PIRATES": LIFE FITNESS
Members of the Life Fitness team participate in the GAS Rugby
Team, whose purpose is to raise funds for children's charities
worldwide. Managed by South African World Rugby Cup star, Chester
Williams, the team's fund-raising efforts support "Pirates", the
UAE's first Surf and Sea Rescue team. The team competed in 2011's
Dubai Rugby 7s before crowds of 30,000 spectators.
Based at Dubai's popular Umm Suqueim kite surfing beach,
Pirates, a non-profit organization, gives free adventure and
fitness training to children with diabetes and obesity. Pirates
also conducts training and education in sea rescue, first aid, CPR,
marine life and conservation.
SPREADING AWARENESS OF
As part of its sponsorship of the magazine ExpatWoman, each year
Pestfree participates in its annual event, this year called New
Year, New You! From our own booth at the event, which attracts
attendees from across the UAE, we distribute informative and
entertaining booklets for adults and children, raising awareness of
the problems of household pests, and the means to reduce them.